Influencer Marketing Account Director

About the role

The Influencer Account Director leads WPP Media’s influencer marketing vertical across a priority client portfolio. This senior role shapes the influencer operating model, drives strategic client relationships, and ensures the commercial health and strategic quality of creator‑led work.

Key responsibilities

• Lead Managers and Executives, set priorities, review output and solve escalations to meet client demands.
• Act as senior influencer advisor, providing strategic guidance on creator ecosystems, partnership models and performance opportunities.
• Shape annual, quarterly and campaign‑level influencer strategies aligned with business priorities and audience insights.
• Oversee campaign quality from creator strategy and negotiation to reporting and post‑campaign action plans.
• Develop and maintain senior relationships with creators, talent agencies, platforms and production partners.
• Set standards for influencer measurement, reporting frameworks and insight‑led optimization.
• Champion best practice around disclosure, brand safety, usage rights and cultural sensitivity.
• Partner with senior leaders across media, strategy, creative, social, commerce, data and client service to integrate influencer thinking.
• Support new business and pitch work by shaping influencer strategy, operating models and cost approaches.
• Coach, develop and retain influencer talent, creating clear growth paths and a high‑performing culture.

Required profile

• Bachelor’s degree in marketing, communications, public relations or a related field (preferred).
• 8+ years of experience in influencer marketing, creator partnerships, social, PR, talent, media or integrated communications.
• Proven experience leading teams, senior client relationships and complex multi‑market influencer scopes.
• Strong commercial leadership, operating model design, strategic planning and campaign governance.

What we offer

• Competitive medical, vision, dental and group retirement plans.
• Significant paid time off, mental health awareness days and preferential partner discounts.
• Access to global WPP Media and WPP networks for learning and career growth.
• Employee resource groups, in‑office events and a hybrid work model (four days onsite).