Marketing and Communications Manager

About the role

The Marketing and Communications Manager will lead the creation and execution of strategic marketing initiatives that drive occupancy, enhance brand awareness, and maximise revenue for Park Hyatt Dubai. Reporting to senior hotel leadership, you will ensure all marketing activities align with Hyatt’s corporate strategies and brand standards.

Key responsibilities

• Develop and implement integrated marketing communication plans covering advertising, public relations, digital campaigns, branding and collateral.
• Monitor, analyse and report on campaign performance using ROI metrics, media tracking and key performance indicators, and optimise tactics accordingly.
• Build and maintain relationships with local and international media, influencers, tourism bodies and industry partners to boost brand visibility.
• Lead public‑relations efforts, securing media coverage for promotions, events and hotel achievements.
• Assess advertising opportunities, coordinate media buys and ensure alignment with target audiences, budgets and brand guidelines.
• Identify and manage strategic partnerships with banks, airlines, credit‑card companies and luxury retailers.
• Conduct market research and competitor analysis to provide actionable insights.
• Oversee Food & Beverage marketing activities, ensuring brand consistency and creative excellence.
• Maintain up‑to‑date marketing resources such as press kits, media databases and multilingual materials.
• Manage the marketing budget, tracking expenditures and commitments.

Required profile

• Proven experience in marketing and communications within the hotel or luxury hospitality sector.
• Strong track record of delivering results‑driven campaigns that increase occupancy and revenue.
• Excellent analytical skills with the ability to interpret data and adjust strategies.
• Exceptional relationship‑building abilities with media, partners and internal stakeholders.

Required skills

• In‑depth knowledge of digital marketing channels and tools.
• Expertise in branding, advertising and public relations.
• Ability to develop and manage integrated marketing budgets.
• Proficiency in market research and competitor analysis.