Marketing Executive

About the role

Legends Own The Game Trading LLC is seeking a dynamic Marketing Executive to lead the development and execution of marketing strategies for its sports memorabilia and collectible products in Dubai.

Key responsibilities

• Develop and execute the overall marketing calendar, aligning campaigns with new product drops, exclusive collectibles, and in‑store events.
• Identify target audience segments (collectors, sports fans, investors) and tailor marketing approaches to each.
• Monitor market trends in sports memorabilia and the wider sports industry to spot opportunities.
• Maintain and strengthen the "Legends Own the Game" brand identity and voice across all touchpoints.
• Develop brand partnerships and collaborations with athletes, sports organisations, and collector communities.
• Plan, execute, and measure multi‑channel marketing campaigns for product launches, exclusive drops, and promotions.
• Manage campaign budgets and ensure strong ROI.
• Oversee website content, product listings, and SEO to drive traffic and online sales.
• Manage email and WhatsApp marketing campaigns, as well as paid digital advertising (Google, Meta, TikTok).
• Track and report on digital performance metrics such as traffic, conversion, CAC and ROAS.
• Plan and execute in‑store events (box openings, signings, collector meet‑ups) to drive foot traffic and community engagement.
• Represent LOTG at relevant sports, collectibles, or trade events/exhibitions in the UAE.
• Build relationships with collector communities, influencers, and sports personalities.
• Conduct competitor analysis and market research on the regional and global collectibles market.
• Gather customer feedback to inform product sourcing and marketing decisions.
• Prepare regular reports on marketing performance, customer acquisition, and campaign effectiveness.
• Collaborate closely with social media, sales, and retail teams to ensure aligned messaging and execution.
• Coordinate with founders/management on major brand initiatives and strategic direction.
• Support the social media team with content ideas and campaign concepts as needed.

Required profile

• Proven experience in marketing strategy, brand management and campaign execution.
• Strong understanding of the sports memorabilia or collectibles market.
• Ability to work cross‑functionally with sales, retail and social media teams.
• Excellent communication and relationship‑building skills.
• Detail‑oriented with strong analytical abilities.

Required skills

• Event planning and logistics
• Public relations / relationship‑building
• On‑the‑ground representation at trade shows/exhibitions
• Cross‑team coordination
• SEO / website management