Marketing Manager – F&B

About the role

Banna Brothers is seeking an experienced Marketing Manager to lead its F&B brand initiatives in the UAE. The role combines digital, e‑commerce and in‑store marketing to drive brand awareness and sales.

Key responsibilities

• Develop and execute social media, content strategy and overall brand presence.
• Manage and grow e‑commerce channels including Noon, Talabat, Amazon and the company website.
• Plan, manage, optimise and analyse paid campaigns across Meta, Google, TikTok and Snapchat.
• Design and implement in‑store marketing activations at major retailers such as Carrefour and Lulu.
• Build, train and lead in‑store promoter teams to increase product sell‑out.
• Coordinate events, brand activations, influencer collaborations and partnerships.
• Track KPIs, ROAS, campaign performance, e‑commerce and retail sales and produce actionable reports.
• Work closely with Sales, Operations and Creative teams to align marketing initiatives.

Required profile

• Minimum 3–5 years of marketing experience in the UAE F&B/FMCG market.
• Strong communication skills in English; Arabic is an advantage.
• Proven ability to collaborate with cross‑functional teams.

Required skills

• Meta Ads platform.
• Google Ads platform.
• TikTok Ads platform.
• Snapchat Ads platform.
• Management of e‑commerce channels (Noon, Talabat, Amazon).
• Social media content strategy and management.