Marketing Specialist

About the role

We are looking for a proactive Marketing Specialist to drive revenue through paid campaigns, email automation, and community engagement. You will bridge customer success, marketing operations, and sales to turn audience interest into paying customers for our courses, retreats, and programs.

Key responsibilities

• Plan, execute, and optimise paid digital campaigns to generate qualified leads and conversions.
• Build and refine sales funnels and high‑performance email sequences.
• Manage CRM tagging, segmentation, automation, and data hygiene.
• Track KPIs such as lead‑to‑sale conversion, campaign ROI, and email performance; provide monthly insights.
• Collaborate with designers on visual assets, maintain content calendars, and ensure brand consistency.
• Moderate online community discussions, host webinars, and respond to customer inquiries.

Required profile

• 2–4 years of experience in customer success, marketing operations, or sales‑driven roles.
• Proven track record of running paid ad campaigns that generate leads and sales.
• Strong analytical mindset with a data‑driven approach to optimisation.
• Excellent communication skills and alignment with Dar al‑Shifaa’s mission.

Required skills

• CRM tools such as GoHighLevel or HubSpot
• Zoom or other webinar platforms
• Landing‑page builders
• Analytics platforms for campaign tracking
• Email marketing automation