Offline Brand Manager

About the role

The Offline Brand Manager is the expert for brick‑and‑mortar retail activation and expression of the brand. You will be the voice of the brand in the country and the face of the brand in front of retailers, ensuring the local implementation of the brand plan from launch to ongoing activation.

Key responsibilities

• Lead the orchestration of marketing campaigns at retailer level, following the brand plan and 360° guidelines.
• Collaborate with Key Account Managers to adapt the trade plan to retailer forecasts and manage all POSM elements.
• Present brand and trade initiatives to distributors and own the local PPP budget for the assigned lines.
• Create and share planograms, visual guidelines, videos, testers and other POSM tools to ensure perfect offline brand image.
• Allocate promotional testers, develop pop‑up, podium and FSS events in line with trade and marketing plans.
• Produce local POSM elements when needed and act as the main leader of FSS in partnership with KAM and distributors.
• Support sales and trade meetings and be responsible for the overall trade plan execution.

Required profile

• In‑depth knowledge of brand DNA and ability to build visual, impactful animations.
• Understanding of consumer habits, language and retail environment.
• Experience in supplier relationship management and close collaboration with internal teams (PBM, OBM, SBM, finance, R&D, etc.).
• Ability to work closely with KAMs, distributors and local suppliers to ensure launch execution and visual merchandising.

Required skills

• Retail activation
• Supplier relationship management