Performance & Digital Marketing Specialist

About the role

The Performance & Digital Marketing Specialist will lead DIFC Courts' paid, digital and conversion marketing initiatives, turning brand awareness into measurable enquiries, registrations and partner‑sourced demand. Reporting to the Head of Marketing & Communications, you will operate as an independent contributor, shaping channel plans, optimizing media spend and collaborating with partnership teams.

Key responsibilities

• Execute annual and quarterly performance‑marketing plans aligned with the Court’s five‑year strategy.
• Plan, launch and optimise paid campaigns across Google Ads, Meta Ads Manager, LinkedIn Campaign Manager and, where appropriate, YouTube, TikTok and programmatic channels.
• Own the measurement architecture using GA4, Google Tag Manager, platform pixels and UTM taxonomy to ensure accurate attribution.
• Establish CRM‑linked lead capture, closed‑loop reporting and lead quality feedback loops.
• Apply AI‑driven bidding, creative and audience optimisation, and evaluate emerging AI marketing tools.
• Develop audience segmentation and remarketing strategies for priority groups such as law firms, free zones, corporates and family offices.

Required profile

• Minimum 5 years of experience in performance and digital marketing.
• Self‑driven individual contributor comfortable working within defined strategy and budgets.
• Strong analytical mindset with ability to translate data into actionable insights.
• Excellent communication skills to collaborate with internal partners and external agencies.

Required skills

• Google Ads
• Meta Ads Manager
• LinkedIn Campaign Manager
• GA4
• Google Tag Manager
• UTM governance
• Audience optimisation
• Looker Studio
• Power Bi

What we offer

• Opportunity to shape digital marketing for a leading judicial institution.
• Collaborative environment with access to cutting‑edge AI marketing tools.
• Competitive compensation package aligned with UAE market standards.