Performance Marketing Lead

About the role

We are a fast‑growing digital health and wellness business seeking a hands‑on Performance Marketing Lead to own and scale paid acquisition across the UAE, Saudi Arabia and the wider GCC. This role is for a true performance marketer who will stay inside the ad accounts, building, testing and optimizing campaigns daily.

Key responsibilities

• Set up, launch and continuously optimise campaigns on Meta, Google Ads, Snapchat, WhatsApp and emerging performance channels.
• Own CAC, ROAS, LTV, conversion rates and revenue targets.
• Develop targeting strategies, audience segmentation, bidding structures and campaign frameworks.
• Collaborate with creative teams to test ad formats, copy, video and conversion‑focused assets.
• Build and optimise high‑converting acquisition funnels, including WhatsApp customer journeys.
• Analyse performance data daily, identify bottlenecks and scale successful campaigns rapidly.
• Troubleshoot tracking, attribution and conversion issues.

Required profile

• 6+ years of performance marketing experience.
• Hands‑on practitioner who personally builds, launches and optimises campaigns.
• Proven track record scaling paid acquisition with significant budgets.
• Excellent written and spoken English.
• Highly analytical, commercially focused and results‑driven.

Required skills

• Meta Ads Manager
• Google Ads (Search, Performance Max, YouTube)
• Snapchat Ads
• WhatsApp acquisition funnels