Performance Marketing Manager

About the role

We are hiring a Performance Marketing Manager to lead the growth engine, end‑to‑end for one of our clients. This will include activities from acquiring the right audiences through paid and organic channels to converting first‑time visitors into loyal, returning users and future subscribers. It is a high‑impact opportunity to drive audience growth, improve marketing efficiency, and help prepare the business for a subscription model launch.

Key responsibilities

• Plan and optimise paid acquisition across Google, Meta, LinkedIn, X and Microsoft platforms.
• Optimise campaigns against CAC, conversion and ROI rather than vanity metrics.
• Drive organic and SEO‑led growth in partnership with the editorial team.
• Test and scale new channels, audiences and creative.
• Build sustainable organic acquisition to reduce reliance on paid media.
• Own and optimise the end‑to‑end conversion funnel, improving registration, trial and free‑to‑paid conversion rates.
• Partner with CRM/lifecycle teams on onboarding, engagement and win‑back journeys.
• Use first‑party data to improve personalisation and retention.
• Own key growth metrics such as CAC, LTV, payback period, cohort analysis and attribution.
• Ensure accurate conversion tracking and report on MRR growth, funnel performance and channel efficiency.

Required profile

• 3+ years of experience in performance, growth or acquisition marketing.
• Experience in subscription, media, SaaS or digital product environments is preferred.
• Strong experience across both paid acquisition and SEO/organic growth.
• Deep understanding of CAC, LTV, cohorts, conversion funnels and churn.
• Proven ability to optimise conversion funnels, paywalls or registration flows.
• Commercial mindset focused on revenue, efficiency and payback.

Required skills

• Google Ads
• Meta (Facebook/Instagram) Ads
• LinkedIn Ads
• X (Twitter) Ads
• Microsoft Advertising
• Search Engine Optimization (SEO)
• Google Analytics 4 (GA4)
• SQL
• BigQuery