PR Events & Experience Manager

About the role

Sephora is looking for a PR Events & Experience Manager to lead the planning, execution, and measurement of all Middle East events and experiential marketing moments. Reporting to the PR & Events Director, you will coordinate with internal teams, agencies, and external partners to deliver impactful brand experiences across the region.

Key responsibilities

• Define, plan and execute the full‑year events and experiences calendar aligned with business objectives and key thematic moments.
• Manage all pre‑production logistics, on‑site execution, and post‑event analysis for each activation.
• Liaise with internal Sephora teams, global stakeholders, suppliers, agencies, and brand partners to ensure seamless project delivery.
• Develop detailed work‑back schedules, secure necessary permits, and ensure compliance with local regulations.
• Oversee budgeting, venue selection, supplier negotiation, and overall customer experience design.
• Coordinate cross‑functional teams to maintain efficient project flow and timely reporting.

Required profile

• Proven experience managing large‑scale events and experiential marketing initiatives, preferably in the Middle East.
• Strong stakeholder management skills with the ability to lead cross‑functional collaborations.
• Excellent organizational abilities and attention to detail throughout the event lifecycle.

Required skills