Public Relations Manager – Middle East

About the role

Trip.com Group is seeking its first Public Relations Manager for the Middle East, based in Dubai. You will lead PR strategy for the region, working closely with global and regional teams to build brand awareness and media presence across GCC and the wider Middle East.

Key responsibilities

• Develop and execute PR strategies aligned with global frameworks and business priorities.
• Build and maintain relationships with regional media, securing coverage in publications, broadcast and digital platforms.
• Lead local PR campaigns, including content creation, media briefings, interviews and press releases for B2B and B2C audiences.
• Support regional PR initiatives, industry partnerships and thought‑leadership programmes.
• Assist spokespersons at trade events and conferences, providing market insights and ensuring strong industry presence.
• Ensure consistent messaging across Middle Eastern markets while aligning with global communications.
• Identify and mitigate PR risks, support crisis communications and review public‑facing content for cultural sensitivity.

Required profile

• 6–8 years of experience in public relations, communications or journalism with a focus on the Middle East.
• Proven track record of delivering high‑impact PR campaigns and securing top‑tier media coverage.
• Strong network of media contacts across GCC and the broader region.
• Excellent written and verbal communication skills in English.

Required skills