Regional Home Furnishing & Interior Design Leader

About the role

The Regional Home Furnishing & Interior Design Leader will drive IKEA’s positioning as the market leader in life at home across the region. Reporting to the GM Marketing and Communication, the role blends strategic adaptation of global solutions with hands‑on mentorship of interior design teams in stores.

Key responsibilities

• Support the GM Marketing & Communication in executing the country business plan and communication actions focused on interior design.
• Lead the home furnishing movement, strengthening the IKEA brand through expert design guidance.
• Develop and adapt interior design solutions that align with local commercial priorities and customer lifestyles.
• Create regional guidelines for affordable, relevant design solutions and oversee their implementation.
• Deliver on business‑plan initiatives related to home furnishing direction, based on market‑specific insights.
• Produce market‑specific content for social media and commercial channels in line with the communication calendar.
• Analyse brand capital, home‑visit insights and visitor feedback to enhance the customer experience.
• Collaborate with the Marketing team on omnichannel campaigns, providing design solutions that reflect demographic needs.

Required profile

• Proven experience in leading interior design or home‑furnishing initiatives within a retail environment.
• Strong ability to translate global concepts into regional solutions.
• Excellent collaboration skills across marketing, communication and store teams.
• Mentoring capability to develop interior design teams across multiple locations.

Required skills