Regional Marketing Manager

About the role

Gateworth is supporting a global consumer goods client, looking to recruit a Regional Marketing Manager to join their Middle East commercial team. Reporting to the Commercial Director and collaborating closely with international stakeholders, this role will lead the development and execution of marketing strategies across Middle East markets.

Key responsibilities

• Develop and execute regional marketing strategies and annual plans, localising global campaigns to each territory.
• Lead all consumer marketing initiatives across retail, e‑commerce and digital channels, driving brand awareness, customer engagement and performance growth.
• Plan and manage in‑store activations, promotional campaigns and shopper marketing initiatives.
• Oversee e‑commerce marketing activities, working closely with internal and external stakeholders to optimise online performance and customer experience.
• Manage external creative, media, digital and activation agencies, ensuring campaigns are delivered on time, within budget and to the highest brand standards.
• Monitor campaign performance and ROI, analysing market trends, consumer behaviour and competitor activity to provide actionable recommendations and insights.
• Work closely with sales, product and retail partners to ensure marketing plans effectively support revenue growth and increase market share.
• Prepare and present regular performance reports to stakeholders, highlighting campaign engagement and delivery against business objectives.

Required profile

• Bachelor’s degree in Marketing, Business or a related field with at least 5‑6 years of professional experience in a similar role.
• Proven experience in a regional marketing management role within a B2C environment, ideally across consumer goods, retail or an omnichannel brand.
• Demonstrated success in developing and executing integrated marketing strategies across multiple markets including the UAE.
• Experience collaborating with international and global teams within a matrix organisation, balancing global brand requirements with local market needs.
• Excellent analytical, commercial and project‑management skills, with the ability to translate market data into actionable business insights.
• Outstanding communication and stakeholder‑management skills, with the ability to influence and collaborate effectively across different business functions.