Regional Sales Manager

About the role

The Regional Sales Manager will design and execute sales strategies that align with corporate objectives across a defined geographic area. This role focuses on expanding market share in the manufacturing sector, particularly within foodservice channels, while building strong relationships with distributors, retailers, and key accounts.

Key responsibilities

• Develop and implement regional sales plans, set annual, quarterly and monthly targets, and produce accurate forecasts.
• Identify new business opportunities, monitor market trends, and drive revenue growth.
• Negotiate contracts and pricing structures to maximize profitability and secure long‑term agreements.
• Lead and coach the regional sales team, fostering a high‑performance, customer‑focused culture.
• Maintain regular business reviews with key accounts to ensure satisfaction and uncover upselling opportunities.
• Collaborate with supply chain, finance, and marketing to ensure product availability, credit management, and tailored promotional campaigns.

Required profile

• Bachelor’s degree in Business, Marketing, Hospitality or related field; MBA preferred.
• 7–10 years of proven sales experience, preferably in hospitality, catering or manufacturing channels.
• Demonstrated success in achieving sales targets and managing large territories.
• Strong analytical, reporting and negotiation abilities.
• Fluent in written and spoken English.

Required skills

• Microsoft Excel for data analysis and reporting.