Senior Manager – Social Media (UAE Nationals Only)

About the role

Etihad Airways is looking for a visionary Senior Manager, Social Media to lead its global social media strategy from Abu Dhabi. Reporting to the Director of Brand, Creative & Social, you will shape a social‑first approach that strengthens brand affinity and drives business performance.

Key responsibilities

• Develop and execute a comprehensive global social media strategy aligned with brand and commercial goals.
• Create a social media playbook that drives engagement and differentiates Etihad in a competitive digital landscape.
• Translate brand strategy into consistent, premium presence across all social platforms.
• Oversee content creation, calendar planning and partnership activation to meet business priorities.
• Define and monitor KPIs, turning performance data into actionable business insights and ROI.
• Lead high‑profile events, global partnerships and real‑time social activations.

Required profile

• UAE national with extensive experience in social media management at a senior level.
• Proven ability to lead teams and collaborate with executive stakeholders, agencies and influencers.
• Strong analytical mindset with a track record of translating insights into measurable impact.

Required skills