Senior Manager, Social Media (UAE Nationals Only)

About the role

At Etihad Airways we are redefining travel through innovation and exceptional customer experiences. We are looking for a visionary Senior Manager, Social Media to lead our global social media strategy and elevate Etihad’s presence across digital platforms. Reporting to the Director of Brand, Creative & Social, you will shape a social‑first approach that strengthens brand affinity and drives business performance.

Key responsibilities

• Develop and execute a global social media strategy aligned with brand and commercial objectives, creating a playbook that drives engagement and differentiates Etihad in a competitive digital landscape.
• Lead the creation and delivery of compelling content, manage content calendars, and ensure optimisation for each platform to meet audience and business goals.
• Establish and monitor key social media KPIs, translate performance data into actionable insights and demonstrate ROI to senior stakeholders.
• Provide strategic leadership for major brand moments, events and influencer collaborations, overseeing real‑time social coverage and live content execution.
• Coach and develop a high‑performing team of social media specialists, fostering a culture of creativity, collaboration and accountability.

Required profile

• 10+ years of experience in social media, digital marketing or content strategy within a global agency or consumer‑facing brand.
• Proven ability to lead cross‑functional teams, manage stakeholder relationships and deliver measurable business results.
• Strong strategic and commercial acumen with a data‑driven approach to optimise social performance.
• Bachelor’s degree in Marketing, Communications, Digital Media or related field; fluency in English required, Arabic highly desirable.

Required skills

• Advanced knowledge of social media publishing, measurement, analytics and social listening platforms.
• Expertise in paid social advertising and digital performance marketing.
• Understanding of SEO principles within integrated digital campaigns.
• Working knowledge of Adobe Creative Suite tools such as Photoshop and Illustrator.