SEO Associate Director

About the role

Assembly is looking for a forward‑thinking SEO Associate Director to lead advanced organic growth strategies across the MENA region from our Dubai office. This senior position blends strategic leadership with deep technical expertise in multilingual, AI‑driven search.

Key responsibilities

• Define and execute regional SEO strategies aligned with client business and digital transformation goals.
• Build, lead, and mentor a high‑performing SEO team covering technical, content, and AI‑driven search disciplines.
• Drive AI‑focused initiatives such as conversational search, zero‑click results, and LLM visibility.
• Conduct enterprise‑level technical audits for large, multilingual sites and optimise architecture, crawlability, indexing, and Core Web Vitals.
• Translate complex SEO data into strategic insights, develop advanced reporting dashboards, and continuously refine tactics.
• Collaborate with Paid Media, Content, PR, and Social teams to embed SEO into integrated campaigns.
• Act as a senior advisor to enterprise clients and C‑suite stakeholders, presenting performance and growth opportunities.
• Represent Assembly at regional industry events and drive thought leadership in AI‑enabled search.

Required profile

• 8+ years of SEO experience, including senior leadership roles.
• Proven success managing enterprise, international, and multilingual SEO programmes.
• Deep understanding of MENA search behaviour and localisation strategies.
• Strong track record of driving measurable business impact for high‑profile clients.

Required skills

• JavaScript frameworks
• Core Web Vitals optimisation
• Structured data implementation