SEO Specialist

About the role

Upscalent is seeking an SEO Specialist to lead the development and execution of its search engine optimization strategy. You will enhance the company’s online visibility and support its luxury smart‑home brand.

Key responsibilities

• Design and implement a comprehensive SEO roadmap covering on‑page and off‑page tactics.
• Provide detailed guidance to a virtual assistant responsible for executing SEO tasks.
• Monitor website traffic and SEO performance using analytics tools.
• Prepare regular SEO performance reports for senior management.
• Conduct keyword research to identify high‑value search terms.
• Stay current with SEO trends, algorithm updates, and best practices.
• Collaborate with marketing, development, and content teams to embed SEO principles across all digital assets.

Required profile

• Proven experience developing and executing SEO strategies with measurable results.
• Ability to oversee and mentor a virtual assistant on SEO activities.
• Strong analytical skills for tracking performance and identifying improvement areas.
• Up‑to‑date knowledge of SEO trends and search engine algorithm changes.
• Excellent communication and teamwork skills.

Required skills

• Google Analytics
• SEMrush