Social Media & Digital Marketing Manager – Middle East, Turkey & Africa

About the role

Lenovo is seeking a Social Media & Digital Marketing Manager to lead Motorola’s social, digital and creator marketing agenda across the Middle East, Turkey and Africa. This regional role focuses on building brand relevance through culturally resonant storytelling and delivering measurable business impact.

Key responsibilities

• Develop and execute a regional social and digital strategy for Motorola across priority markets (KSA, UAE, South Africa, Egypt, Türkiye).
• Lead integrated campaigns across organic, paid, influencer and community channels, grounded in consumer insight and commercial goals.
• Manage end‑to‑end influencer and creator marketing, including strategy, vetting, briefing, negotiation, content approvals and performance analysis.
• Define and maintain measurement frameworks, KPIs, reporting cadence and ROI analysis for all social and digital activities.
• Collaborate with media teams and agencies to integrate paid and organic planning, optimizing reach, engagement and conversion.

Required profile

• 8+ years of experience in social media, digital or influencer marketing, preferably within technology or consumer electronics.
• Strong knowledge of the social, digital and creator landscape in KSA and UAE, with additional experience in South Africa, Egypt or Türkiye considered an advantage.
• Proven track record of delivering social‑first campaigns that achieve awareness, engagement, traffic or sales KPIs.
• Excellent written and verbal communication in English and Arabic, with the ability to tailor messaging for diverse audiences.

Required skills

• Proficiency with Sprinklr.
• Experience using Meta Business Suite.
• Hands‑on knowledge of TikTok Ads Manager.
• Familiarity with Google Analytics and related reporting platforms.

What we offer

• A visible regional role shaping Motorola’s social presence across META markets.
• Exposure to high‑profile product launches and creator partnerships.
• Collaborative, entrepreneurial environment with room to test and scale best practices.
• Performance‑based rewards, flexible work arrangements and professional growth opportunities.
• Access to Lenovo’s broader learning and career ecosystem.