Social Media Manager

About the role

OMNIYAT is looking for a highly creative Social Media Manager to shape and amplify the digital voice of its ultra‑luxury real estate brand. You will craft sophisticated storytelling that resonates with ultra‑high‑net‑worth audiences while driving engagement, brand awareness, and performance across key platforms.

Key responsibilities

• Develop platform‑specific creative strategies, campaign concepts and content pillars that reinforce OMNIYAT’s premium positioning.
• Write on‑brand captions and copy that translate architectural, lifestyle and corporate messages into aspirational stories.
• Oversee end‑to‑end management of Instagram, LinkedIn, YouTube and emerging platforms, including content calendars, publishing, community management and quality approvals.
• Monitor platform trends, audience behavior, luxury and fashion culture, and competitor activity, adapting insights into refined, brand‑safe content.
• Analyse social performance data, produce actionable recommendations and collaborate with media teams to optimise paid amplification and organic discovery.
• Manage influencer, creator and brand‑ambassador relationships from identification through contracting, approvals and performance evaluation.
• Deliver monthly training for sales teams and channel partners on social strategy, guidelines and digital communication standards, ensuring broker‑generated content aligns with brand standards.

Required profile

• Bachelor’s degree in Communications, Digital Marketing, Public Relations or a related field.
• 5–6 years of experience managing social media for luxury, fashion, hospitality, lifestyle or premium real‑estate brands.
• Strong understanding of luxury brand positioning and visual storytelling.
• Excellent copywriting and communication abilities.
• Analytical mindset with proven use of social media insights and reporting tools.
• Experience managing influencer partnerships and external agencies.
• Passion for luxury, design, architecture and digital culture.

Required skills

• Proficiency with social media analytics and reporting tools.