Social Strategist

About the role

We’re looking for a sharp, commercially‑minded Social Strategist to lead the global social direction for a leading destination brand. You will connect social with wider culture, travel trends, PR, creator economies and real business priorities to answer the question: What should we do next?

Key responsibilities

• Own the global social strategy and translate it into market‑tailored playbooks.
• Turn audience data, visitation figures and cultural trends into actionable plans.
• Apply the EMOD filter to ensure content cuts through the noise.
• Align always‑on social, campaign moments, creator strategies and community activity into one connected engine.
• Write clear, inspiring briefs for creative, social and local market teams.
• Direct investment decisions on platforms, creators and content models.
• Continuously refine the strategy using performance data and learnings.

Required profile

• Translator of chaos – can turn massive data sets into simple, bullet‑proof directions.
• Commercially sharp and culturally tuned‑in – treats social as part of a broader ecosystem.
• Direct and opinionated – provides clear points of view without endless decks.
• Globally minded – balances high‑level strategy with market‑by‑market nuance.
• Comfortably ambitious – thrives in ambiguity and asks the right questions.
• Friendly challenger – can advise senior stakeholders on what to start, stop, test or scale.