Subscription Revenue Operations Manager

About the role

As General Motors expands its subscription business across the Middle East and Africa, we are looking for a Subscription Revenue Operations Manager to lead all subscription‑related communications and initiatives. This hybrid role combines sales strategy, product knowledge, and personalized marketing to turn in‑vehicle connectivity innovations into revenue‑generating opportunities.

Key responsibilities

• Lead 1:1 subscription marketing communications across email, WhatsApp, in‑app, SMS, direct mail and paid media.
• Develop and execute acquisition, retention, upsell/cross‑sell and reactivation strategies, owning KPIs such as CLV, ARPU, churn and conversion rates.
• Design, implement and continuously optimise customer journeys using behavioural and transactional data.
• Analyse revenue performance, identify growth opportunities and define pricing, promotional and bundling offers in collaboration with sales, product and commercial teams.
• Initiate and manage CRM/SRM strategies ensuring compliance with data‑privacy regulations.
• Coordinate cross‑functional partnerships with field sales, finance, product, analytics and agency partners.

Required profile

• Minimum 5 years of experience in subscription marketing, revenue operations or related fields.
• Proven track record of driving acquisition, retention and revenue growth.
• Strong analytical mindset with ability to translate data into actionable strategies.
• Experience working in a hybrid environment and collaborating with multi‑disciplinary teams.

Required skills

• Digital Marketing
• Data Analysis
• Artificial Intelligence (AI) applications
• Mobile marketing platforms
• Paid Media management
• Email marketing tools
• SRM (Subscriber Relationship Management) systems
• Modern marketing automation tools

What we offer

• Hybrid work arrangement with three days onsite per week.
• Opportunity to shape revenue strategy for a leading automotive brand.
• Collaborative environment with global and regional teams.