Value Proposition Manager – Emirati Segment

About the role

The Value Proposition Manager – Emirati Segment will develop and execute customer‑centric propositions, initiatives and campaigns that reinforce Emirates Islamic as the preferred bank for Emirati households. The role aims to boost acquisition, engagement, cross‑sell, and overall revenue growth within the UAE National customer segment.

Key responsibilities

• Develop and execute customer‑centric propositions, initiatives and campaigns targeting Emirati households.
• Drive acquisition, engagement and cross‑sell activities to enhance customer experience and revenue growth.
• Collaborate with product, marketing and analytics teams to design offers that align with the UAE National segment’s needs.
• Monitor performance metrics and adjust strategies to achieve business targets.

Required profile

• Bachelor’s degree in Business Administration, Marketing, Finance or a related discipline.
• Minimum 6 years of experience in banking, retail banking, customer propositions, project management or data analytics.
• Professional project management certification (e.g., PMP) preferred.
• Strong understanding of retail banking products and customer lifecycle management; UAE banking experience advantageous.