Ads Marketing Specialist (Performance Marketing)

About the role

An experienced Performance Marketing Specialist is sought to plan, run and scale paid advertising campaigns for high-ticket B2B offers and business events. The role targets business owners, entrepreneurs, executives and decision-makers, turning advertising budgets into qualified leads and measurable results. The specialist manages campaigns independently, analyzes performance and makes data-driven improvements.

Key responsibilities

• Plan, launch, manage and optimize paid campaigns on Meta (Facebook & Instagram), LinkedIn Ads, Google Ads and YouTube Ads.
• Develop lead-generation strategies for high-ticket B2B offers, business conferences, workshops, summits and professional events.
• Manage advertising budgets and allocate spend to maximize performance.
• Track and optimize key metrics such as CPL, CPA, ROI and ROAS.
• Test and improve audiences, ad creatives, messaging and landing pages.
• Build and optimize retargeting campaigns and conversion funnels.
• Monitor lead quality, event registrations, conversion rates and campaign profitability.
• Set up and maintain conversion tracking and performance reporting.
• Work with marketing and sales teams to improve results and lead quality.

Required profile

• Minimum 3-5 years of hands-on experience in media buying or performance marketing.
• Proven experience running successful campaigns for high-ticket B2B offers and/or business events.
• Experience managing and scaling advertising budgets.
• Ability to work independently in a remote environment with good English.
• Nice to have: experience with business events, CRM, lead tracking, marketing automation and appointment-based campaigns.

Required skills

• Meta Ads, LinkedIn Ads, Google Ads and YouTube Ads.
• Google Analytics 4, Google Tag Manager and Meta Ads Manager.
• SEO and Generative Engine Optimization (GEO).
• Lead generation, conversion tracking, retargeting and funnel optimization.
• Strong analytical skills and ability to interpret performance data.