Director of Marketing

About the role

Rixos Marina Abu Dhabi, a luxury waterfront resort in Abu Dhabi, is looking for a Director of Marketing to lead its marketing department and shape its brand. The role covers strategy, digital transformation, campaigns, budget management and team leadership, working closely with senior leadership, sales and revenue management.

Key responsibilities

• Lead and develop the overall marketing strategy aligned with the resort's business goals and manage the marketing department across digital, traditional and experiential channels.
• Oversee brand positioning and awareness, keeping the brand consistent across all platforms.
• Develop and run integrated marketing campaigns that drive customer acquisition, engagement and retention.
• Lead digital marketing, including SEO/SEM, social media, content marketing, email campaigns and paid media, and drive digital transformation.
• Use market research and data analytics to follow industry trends and find growth opportunities.
• Collaborate with senior leadership, sales and revenue management to align marketing with revenue goals.
• Manage the marketing budget and resources to maximise ROI.
• Lead, mentor and develop the marketing team.
• Act as the main point of contact for marketing matters with executives and stakeholders, and track and report campaign performance.
• Manage public relations and partnerships with partners, influencers and media, and integrate marketing with the company's sustainability and ESG goals.

Required profile

• Bachelor's degree in Marketing, Business Administration, Communications or a related field; MBA or equivalent highly preferred.
• Minimum 10 years of marketing experience, with at least 5 years in a leadership role, preferably in hospitality, luxury or service industries.
• Strong leadership, strategic thinking, creativity, analytical and communication skills.
• Experience managing substantial marketing budgets and achieving ROI.
• Commitment to sustainable practices and compliance with local laws, health and safety regulations, ISO standards and food safety and hygiene requirements.

Required skills

• Digital marketing: SEO, SEM, social media marketing, content marketing, email marketing
• Data analysis and campaign performance measurement
• Budget and resource management

What we offer

• Competitive salary reflecting industry standards
• Training and development opportunities and career growth within the Rixos Hotels group
• Health insurance, wellness programs and recognition programs
• Flexible scheduling where possible, uniforms and transportation services