AI Native Performance Growth Marketer

About the role

Finanshels is seeking an AI‑native performance growth marketer to own paid acquisition and full‑funnel conversion, turning regulatory moments into qualified demand.

Key responsibilities

• Plan, launch, measure and optimise campaigns across Google, Meta, LinkedIn, TikTok and emerging channels.
• Produce AI‑generated ad creative and landing‑page variants, running a disciplined test‑and‑learn cadence.
• Own conversion‑rate optimisation of landing pages, forms, offers and chat entry points.
• Build attribution models, report CAC, ROAS, payback and channel mix weekly.
• Run account‑based experiments for high‑value segments in partnership with sales.

Required profile

• 5‑7 years of performance/growth marketing with direct budget ownership and proven CAC/ROAS improvements.
• Daily use of AI tools for creative generation, research and analysis, with concrete workflow examples.
• Experience in B2B paid channels (Google Ads, Meta Ads Manager, LinkedIn) and structured A/B testing.
• Excellent written English.

Required skills

• Google Ads
• Meta Ads Manager
• LinkedIn Ads
• Google Tag Manager
• GA4
• SQL / BI tools
• Marketing automation platforms
• CRO tools