AI Native SEO / GEO / AEO Growth Marketer

About the role

Finanshels is looking for an AI‑native SEO/GEO/AEO Growth Marketer to own and expand the brand’s organic and AI‑search visibility across classic search, generative engines and answer engines.

Key responsibilities

• Develop and execute the organic growth strategy across SEO, GEO and AEO for Finanshels and HalaTax properties.
• Run technical SEO tasks: site health, Core Web Vitals, crawlability, indexation, structured data/schema, internal linking and UAE‑specific signals.
• Build topical authority with content clusters, pillar pages and entity optimisation on VAT, corporate tax, e‑invoicing and related finance topics.
• Optimise content for AI answer engines, earn citations from LLM sources and monitor citation share.
• Scale content production using AI‑assisted research, drafting and optimisation while maintaining E‑E‑A‑T standards.
• Lead digital PR, link‑earning and brand‑mention campaigns to strengthen authority.
• Track rankings, organic traffic, AI‑citation share and pipeline contribution; run experiments.

Required profile

• 4‑6 years of SEO experience with proven organic traffic growth in competitive markets.
• Strong technical SEO knowledge (crawling, indexation, schema, site architecture, Core Web Vitals).
• Understanding of GEO and AEO tactics and how LLMs surface content.
• Excellent content judgment and ability to brief, review and edit for accuracy.
• Hands‑on daily use of AI tools for research, drafting, optimisation and analysis.

Required skills

• Technical SEO
• Core Web Vitals optimisation
• Schema markup
• Google Analytics 4
• Google Search Console
• Rank tracking tools
• AI content generation tools