Assistant Digital Marketing Manager

About the role

Pizza Hut is looking for an Assistant Digital Marketing Manager to plan, coordinate and execute its digital commercial agenda across App, CRM, Loyalty and Aggregator channels in the UAE and KSA. The role drives digital sales, transactions and profitability by managing monthly promotional calendars, running campaigns flawlessly and improving customer acquisition, engagement, retention and revenue.

Key responsibilities

• Own the monthly App promotional calendar, build commercial plans aligned with sales, transaction and budget targets, and lead planning through stakeholder approval stages
• Manage aggregator platforms: build promotional calendars, work with account managers to secure visibility and placements, and run funded and co-funded campaigns
• Lead end-to-end execution of digital promotions across App, CRM and Aggregator channels, coordinating Marketing, Revenue Management, Product, Technology and Operations teams
• Support CRM and loyalty programs, including customer lifecycle journeys, segmentation, targeting and personalization
• Monitor daily, weekly and monthly performance (sales, transactions, average order value, retention, repeat purchase rate, redemption rates, incremental revenue and profitability) and refresh performance dashboards
• Maintain a repository of digital offers and promotional learnings, and track competitor promotions and pricing
• Manage stakeholders across Revenue Management, Product, Technology, Operations, CRM, Loyalty, Marketing, Analytics and Aggregator partners

Required profile

• Bachelor's degree in Marketing, Business Administration, Commerce, E-Commerce or a related field
• 4-6 years of experience in Digital Commerce, E-Commerce, Digital Marketing, CRM, Loyalty, Marketplace Management or Growth Marketing
• Experience in QSR, food delivery, retail, consumer technology or e-commerce preferred
• Experience with mobile apps, websites and aggregator platforms
• Experience in commercial planning, promotions management and digital business reporting