Assistant Manager - Events & Festivals Marketing

About the role

The Assistant Manager – Events & Festivals Marketing supports the planning, execution, and performance tracking of marketing campaigns for seasonal festivals such as DSF, DSS, and other key activations. The role drives public awareness, footfall, and engagement by coordinating with internal teams, retailers, malls, sponsors, and external agencies.

Key responsibilities

• Assist in developing and executing integrated marketing campaigns aligned with festival objectives and audience profiles.
• Coordinate campaign timelines, creative briefings, and rollout plans across internal DFRE teams and external agencies.
• Support creation of multi‑channel campaign content and messaging to boost audience awareness and attendance.
• Contribute to audience segmentation strategies to enhance reach across key consumer demographics.
• Prepare and distribute internal communication toolkits and campaign briefs for partners and collaborators.
• Collaborate with retailers, malls, and sponsors to integrate their offerings into campaigns.
• Assist in drafting campaign one‑pagers outlining objectives, KPIs, content strategy, budgets, and benchmarks.
• Review creative assets to ensure consistency with brand guidelines and storytelling standards.
• Act as brand guardian during execution, maintaining high‑quality, cohesive messaging and visual identity.
• Coordinate with creative, media, production, and influencer agencies to manage deliverables and performance tracking.
• Support procurement processes related to campaign execution.

Required profile

• Minimum of 5 years (60 months) experience in integrated marketing campaign planning and execution.

Required skills

• Integrated marketing campaigns
• Campaign performance tracking
• Vendor management
• Audience segmentation
• Procurement processes
• Budget coordination