Assistant Manager - Marketing (Automotive)

About the role

A multinational automobile company is urgently looking for an Assistant Manager - Marketing to be based in Dubai, reporting to the Manager of Business Development & Marketing. The role supports the brand's Middle East and North African markets, developing and executing marketing strategies that drive brand awareness, customer engagement and sales growth.

Key responsibilities

• Develop and execute marketing plans for brand initiatives, sales and launches, and analyse market trends, competitors and customers to set budgets and KPIs
• Define messaging and positioning for vehicle segments, oversee brand guidelines and ensure brand consistency across materials and channels
• Analyse distributor marketing KPIs (PDCA), support distributor activities for automobiles and motorcycles, and give recommendations
• Lead integrated campaigns across digital, print, social media, outdoor and events, coordinating with creative, media agencies and distributors
• Oversee website, SEO/SEM, MENA social media, content calendar, lead generation and CRM nurturing campaigns, and track digital metrics
• Coordinate internally with Product, Sales, Content, PR and After-sales teams, and externally with agencies and distributors
• Plan and organise events such as auto and boat shows, new model launches and distributor activations

Required profile

• Post-graduate degree in Marketing from a reputable university
• Proven ability to lead multi-channel campaigns and manage budgets
• Data-driven mindset and strong understanding of digital marketing tools and analytics
• Excellent communication, leadership and project management skills
• Passion for the automotive industry and emerging mobility trends (EVs, connected vehicles)
• Comfortable communicating with colleagues of different nationalities and able to travel

Required skills

• Marketing strategy, brand management, consumer behaviour and market research
• Digital marketing, media buying and events
• Computer literacy: MS Word, Excel, PowerPoint and BI; high-level Excel and presentation skills desired