Assistant Manager Marketing - Retail HO

About the role

Aster DM Healthcare is hiring an Assistant Manager Marketing for its retail headquarters in Dubai. The role develops, executes and optimises the digital marketing strategy across the organisation to drive brand visibility, customer acquisition, engagement and revenue growth. It leads initiatives in paid media, search, social media, CRM, email marketing and digital analytics, aligning them with business objectives.

Key responsibilities

• Develop and execute digital marketing strategies, create annual roadmaps, budgets and performance plans, and collaborate with stakeholders on customer acquisition and retention.
• Plan, run and optimise campaigns across search, display, social, mobile, email and programmatic advertising, driving qualified traffic, inquiries and leads.
• Support customer acquisition and engagement, improve conversion rates and work with CRM and marketing teams on retention and loyalty programmes.
• Lead social media strategy, content planning and community engagement, keeping brand positioning and messaging consistent.
• Use analytics tools to measure results, define and report KPIs and ROI, build executive dashboards and recommend growth actions to senior leadership.
• Work with Marketing, Product, Commercial, Technology and Operations teams, partner with media agencies and vendors, and collect and analyse data to support decisions.

Required profile

• Masters degree in Business Administration, Marketing or a related discipline.
• Minimum 5 years of experience in digital, performance or growth marketing.
• Proven experience planning and running integrated cross-channel campaigns.
• Experience in retail, healthcare, e-commerce, omnichannel or consumer-facing sectors is an added advantage.

Required skills

• Digital marketing campaigns, SEO, SEM, display advertising and paid media.
• Marketing automation platforms, Marketing Cloud Solutions, CRM systems and digital analytics tools.
• Advanced PowerPoint and business presentation skills.