Assistant Manager – Sales (Eyewear Distribution)

About the role

The Assistant Manager – Sales will support sales and business development activities across the GCC region and Egypt for an eyewear distribution business. The role focuses on client relationship management, execution of sales strategies, merchandising, and driving brand visibility.

Key responsibilities

• Implement sales and business development plans to meet regional targets.
• Conduct market research and competitive analysis to uncover growth opportunities.
• Identify and secure new retail locations or partners aligned with brand positioning.
• Coordinate with clients and retail partners to ensure optimal product availability and brand representation.
• Monitor stock levels and assist with replenishment orders across assigned territories.
• Support merchandising and promotional activities to maintain brand standards.
• Help organise visual merchandising campaigns and secure in‑store brand visibility.
• Prepare sales reports, performance reviews and market analysis.
• Collaborate with internal teams (marketing, logistics, finance) for smooth sales execution.
• Participate in retail staff training and share product knowledge.
• Travel frequently across GCC and Egypt to visit stores, meet partners and conduct follow‑ups.

Required profile

• Bachelor’s or Master’s degree in Business, Marketing or related field (MBA preferred).
• 4–5 years of sales, distribution or business development experience, preferably in Eyewear, Beauty, Pharmaceuticals, FMCG or related sectors.
• Prior exposure to UAE/GCC markets.
• Fluency in Arabic (spoken/written) is preferable.
• Strong communication, coordination and relationship‑building abilities.
• Highly organised with attention to detail and multitasking capability.
• Valid UAE driving licence.
• Willingness to travel frequently across GCC and Egypt.

Required skills