Assistant Marketing Manager

About the role

The Assistant Marketing Manager works within a team that creates and runs property-level communications for a Westin hotel in Dubai. Reporting to the Manager of Marketing and Communication, the role promotes on-brand messaging across traditional, digital and social media channels to enhance the hotel's image, build direct marketing plans and campaigns, and strengthen partnerships with regional eCommerce and marketing teams.

Key responsibilities

• Support the annual marketing plan and help Operations, Food & Beverage and Sales teams run promotions that drive incremental revenue.
• Work with the advertising agency on creative and media plans, especially for F&B promotions, and help manage F&B media schedules, email marketing and display advertising.
• Keep up to date with online programmes and initiatives and ensure digital advertising aligns with the brand voice.
• Support social media engagement and content updates on the hotel website and travel sites, and run promotions for F&B, weddings, spa, rooms and conferences.
• Manage online reputation by monitoring guest comments and responding appropriately.
• Help develop quarterly PR plans with the agency, maintain a list of local media contracts, manage media accounts and write and distribute press releases.
• Support sponsored events, community and government relations, and coordinate photography and photo shoots for F&B advertising and seasonal promotions.
• Coordinate hotel and F&B printed materials, control collateral inventory, support production of display and temporary signage, and check that all collateral meets brand standards.
• Help publish the hotel newsletter, liaise on joint F&B promotions, and act as a marketing subject matter expert for GMs, Sales and Revenue leaders.

Required profile

• A 2-year degree in Marketing, Public Relations, Business Administration or a related major, with 2 years of experience in sales, marketing, digital or a related field; hospitality marketing or digital advertising experience preferred.
• Or a 4-year bachelor's degree in a related major, with no work experience required.