Assistant Marketing Manager

About the role

A client in Dubai is looking for a highly organized, commercially minded Assistant Marketing Manager to support the execution of integrated marketing campaigns across multiple channels. The role suits a hands-on marketer with experience in the UAE market who manages campaigns from concept to completion, coordinates agencies and vendors, analyzes performance data and drives measurable results.

Key responsibilities

• Plan, coordinate and execute integrated campaigns across digital, social media, CRM, delivery platforms, in-store and local store marketing channels, supporting annual calendars, seasonal campaigns, product launches and promotions.
• Manage multiple concurrent campaigns on time and within budget, and coordinate with internal departments, agencies, suppliers and production partners.
• Develop timelines, trackers and project plans; manage agency relationships and flag execution risks.
• Run local store marketing activities, partner with operations on promotions and community activations, visit stores regularly and monitor compliance and brand standards.
• Coordinate digital campaigns, customer acquisition and retention, and assist with influencer and partnership campaigns.
• Track campaign performance against KPIs, analyze sales trends, redemption rates and ROI, and prepare reports, dashboards and presentations.
• Monitor competitors and market trends, and support budget management, purchase orders and vendor performance.

Required profile

• Bachelor's degree in Marketing, Business Administration, Communications or a related field.
• 3-5 years of marketing experience, with at least 2 years in the UAE market.
• FMCG, retail, hospitality, restaurant, QSR or consumer-focused industry experience preferred.
• Proven track record of multi-channel campaigns and experience with agencies, suppliers and media partners.
• Valid UAE driving license, own vehicle, willingness to travel locally and availability to join immediately or within 30 days.

Required skills

• Advanced Excel (Pivot Tables, VLOOKUP/XLOOKUP) and strong PowerPoint reporting.
• Analyzing campaign performance, sales data and ROI.
• Familiarity with CRM, loyalty programs, digital marketing and delivery platform promotions is highly advantageous.