Associate Director - Business Development

About the role

This senior, player‑coach position leads YouGov's Business Development efforts across the MENA region. You will manage high‑value opportunities, provide senior judgement on complex deals, and build a future sales team.

Key responsibilities

• Lead qualification and discovery for complex, high‑value opportunities using MEDDPICC methodology.
• Own a personal sales target, forecast revenue accurately, and allocate resources across a portfolio of concurrent deals.
• Coach and develop future Business Development Executives or Managers, participating in their recruitment and on‑the‑job training.
• Sign off on commercial proposals and pricing, shaping bespoke solutions in collaboration with Research and Product teams.
• Act as a trusted adviser to senior client stakeholders, maintaining relationships beyond a single contact and driving sector expertise across the team.

Required profile

• Senior presence with proven experience in complex, high‑value sales within the UAE or Saudi Arabia.
• Ability to lead pitches, negotiate terms, and intervene in stalled deals.
• Strong decision‑making skills under pressure and with incomplete information.
• Track record of building and mentoring sales teams.
• Comfortable reporting to senior leadership and collaborating cross‑functionally.

Required skills

• MEDDPICC sales qualification methodology