Brand and Marketing Manager

About the role

The Corporate Communications Marketing and Brand team represents the attitudes, beliefs and goals of Emirates Group internally and with customers worldwide. The Brand and Marketing Manager develops, leads and manages a brand strategy for an assigned portfolio of business units, supporting the Emirates and dnata brands and their sub-brands. The role works closely with the CCMB team of specialists and with the business units.

Key responsibilities

• Develop and lead the brand strategy for the assigned business units, translating it into clear brand and marketing objectives for specialist teams across the customer journey.
• Manage the MarComms programme, covering run and build marketing requirements, and define, track and report run requirements.
• Work with the Marketing Strategic Planning team so that briefs fit the measurement framework and deliver the required ROI on spend.
• Use research, data and analytics to inform customer experience and journey initiatives, and co-influence the CCMB build roadmaps with specialist teams.
• Collaborate with account management on cross-selling and data alignment, and help specialist teams mitigate risks such as data governance, cybersecurity and legal issues.
• Develop, consolidate and manage the annual budget for brand and MarComms, presenting CCMB resource and funding requirements to business unit partners.
• Support continuous professional development of the team through internal and external partners.
• Manage global brand assets and campaigns, ensuring adherence to brand guidelines, and develop toolkits and brand guidelines for customer-facing areas.

Required profile

• 8+ years of experience in marketing and media, communications or brand/product management.
• Degree or honours in Marketing or Communications (12+3) or equivalent.
• Experience as a marketing communications manager with an international organisation; airline/travel experience preferred.
• Project management certification.

Required skills

• Understanding of customer journeys across digital and non-digital touchpoints, and ability to turn business requirements into marketing communications solutions.
• Understanding of 360 marketing and ability to deliver marketing communications campaigns.
• Broad knowledge of marketing technologies, including automation programs and marketing data management.
• Effective communication, stakeholder management and cross-functional influence.

What we offer

• An attractive tax-free salary in a management role.
• Travel benefits, including discounted flights and hotel stays around the world.