Brand & Marketing Programme Delivery Specialist

About the role

The Corporate Communications Marketing and Brand team represents the Emirates Group's values and goals internally and with customers worldwide. The Brand & Marketing Programme Delivery Specialist develops and delivers MarComms activities defined by the Manager Brand and Marketing Programme Delivery, supporting the brand strategy of the business unit and the Emirates or dnata brands. The role works closely with CCMB and business unit capabilities, builds a roadmap of the portfolio and implements integrated brand and marketing programmes.

Key responsibilities

• Communicate brand strategy and business unit activities to stakeholders, using research, data and insights from market research, strategic planning, analytics and insights functions.
• Translate brand strategy and business objectives into clear briefs for specialist teams, aligned with the CCM&B Measurement Framework and ROI.
• Drive the MarComms programme, covering run and build requirements, and integrate build roadmap elements into the business unit roadmap.
• Define, track and report run marketing requirements, and proactively share risks and concerns with department leadership.
• Optimise build, delivery and measurement of planned business unit changes across customer communication touchpoints, using CCMB research and insights.
• Identify MarComms capabilities to support the CCMB build roadmap and collaborate with account management on cross-selling and data alignment.
• Execute prioritised activities in the CCMB build roadmaps, escalating variances and mitigating risks such as data governance, cybersecurity, technical integration and legal issues.
• Work within budget, tracking campaign spend and intervening early on forecasted overspend or underspend.
• Keep skills up to date in marketing and marketing technology, and develop knowledge of the business areas supported.

Required profile

• 5+ years of experience in marketing and media, communications or brand/product management.
• Degree or honours in Marketing or Communications (12+3) or equivalent.
• Project management certification.
• Proven ability to manage senior stakeholders, influence decision-making and work across functions.

Required skills

• Understanding of customer journey development across digital and non-digital touchpoints.
• Understanding of 360 marketing and ability to deliver marketing communications campaigns.
• Broad understanding of marketing technologies, including automation programs, marketing data management and the CCMB operational value chain.
• Ability to write functional requirement briefs with specialist teams such as UX/IBE, Customer Strategy and Retention, Media and Performance Marketing, Customer Insight, Marketing Analytics and EA.

What we offer

• An attractive tax-free salary.
• Travel benefits including discounts on flights and hotel stays worldwide.