Brand Manager - MENA Cluster

About the role

Nestlé, the largest food and beverage company in the world, is looking for an experienced Brand Manager in Dubai to shape and activate consumer strategies for its cluster. The role translates brand vision into local context, leads the activation of the MENA strategy and builds plans for the cluster, covering content, in-store and retail (I&R) deployment and activations, with consumer and shopper centricity.

Key responsibilities

• Build deep consumer and shopper knowledge through in-home visits, observations and focus groups, feeding ongoing data and insights into decision-making.
• Bring digital know-how to communication development and media planning, keeping up with trends and emerging platforms.
• Partner with media and communication agencies and work with eBusiness teams to expand brand presence and create compelling digital content.
• Monitor and analyse brand performance and health, identify gaps and recommend improvements.
• Support PFME planning and tracking against pre-defined budgets, with recommendations to optimise or revise plans submitted to the Marketing Manager or Senior Brand Manager.
• Drive I/R deployment for multi-cluster and cluster-specific projects under I2L governance, and work on launch plans with other teams.
• Own the packaging development process for cluster SKUs, following packaging guidelines and coordinating within D2D.
• Collaborate with the Marketing Manager or Senior Brand Manager on annual ICP plans aligned with brand and category strategy.
• Plan and execute promotional activities, and conduct market visits with the Commercial Development team to assess competition, promotions and activations.
• Take part in monthly reviews with the regional team and clusters.

Required profile

• 4-5 years of marketing experience, possibly including other functions, ideally in CDT/Sales at Nestlé or an equivalent FMCG role with at least 4 years in marketing.
• Solid experience in digital marketing.
• Strong strategic mindset, learning agility and project management experience with cross-functional teams.
• Strong English communication skills; Arabic is a plus.
• Strong analytical and conceptual ability.