Brand Marketing Manager

About the role

We are seeking a dynamic and experienced Marketing Manager in Dubai to lead Geely’s brand marketing strategy across the Middle East. The role will drive brand awareness, market penetration and consumer engagement for Geely’s portfolio of automotive brands.

Key responsibilities

• Lead and manage overall marketing operations for the Middle East market, ensuring alignment with regional business objectives and brand positioning.
• Work closely with the distributor partner to plan, manage, and execute all marketing activities, ensuring smooth coordination and effective market execution.
• Develop and execute ATL, BTL, digital, retail, and product launch campaigns to drive brand awareness, lead generation, customer engagement, and retail sales performance.
• Manage country marketing budget, spending efficiency, ROI performance, and campaign effectiveness across all marketing activities and channels.
• Plan and optimise digital marketing campaigns across multiple platforms to maximise leads generation, conversion, and customer acquisition performance.
• Lead influencer collaborations, PR communication, media relations, events, on‑ground activations, and customer engagement initiatives to strengthen brand visibility and market presence.
• Monitor market trends, competitors’ activities, Share of Voice (SOV), and campaign performance KPIs, providing actionable insights to improve marketing effectiveness and business performance.
• Manage and grow the brand’s social media platforms and fan base in the assigned market, driving audience engagement, follower growth, content performance, and overall digital presence.
• Collaborate closely with regional teams, agencies, distributor partner, and external partners to ensure smooth execution and localisation of all marketing activities in the country.
• Manage the distributor partner marketing co‑funding policy process, including marketing plan review, activities evaluation, budget acceptance, and performance tracking to ensure compliance with Geely HQ, regional marketing standards and objectives.

Required profile

• Minimum 5 years of experience in brand marketing.

Required skills