Business Insights and SFE Lead

About the role

The Sales Force Effectiveness and Business Insights Lead drives the performance and productivity of the sales team through analytics, incentive design and CRM execution. The role works with cross-functional and senior leaders to improve sales force effectiveness processes, optimise resource allocation and support new go-to-market models.

Key responsibilities

• Oversee CRM systems to improve sales team efficiency and customer engagement, using data to spot execution gaps.
• Design and implement sales incentive programmes aligned with business objectives.
• Lead sales forecasting to give timely, accurate predictions for business planning.
• Analyse to-market and in-market sales performance and industry trends, and produce performance reports (IMS, forecast accuracy, FY analysis) with recommendations.
• Support go-to-market models across therapeutic areas, products and product life stages (LoE, NPLs).
• Identify skill gaps and create targeted training programmes with L&D.

Required profile

• Bachelor's degree in business administration, marketing or a related field; MBA preferred.
• 5+ years of experience in sales, sales operations or sales effectiveness, preferably in the pharmaceutical industry.
• Proven track record of improving sales performance through data analysis and strategy.
• Strong communication skills and ability to influence stakeholders at all levels.

Required skills

• Experience with CRM systems (e.g. Salesforce) and sales analytics tools.
• Data analysis and reporting tools such as Excel and Tableau.
• Project management and the ability to handle several initiatives at once.