Category Marketing Senior Analyst - MENA Region

About the role

MBRF, a global food company, is hiring a Category Marketing Senior Analyst for the MENA region based in Dubai. The analyst drives profitable and sustainable growth of assigned categories, acting as the link between market opportunities, category performance and business execution.

Key responsibilities

• Develop category strategies and regional action plans, translating them into BRF planning processes such as PO, Cycle and Mobile.
• Own the 360-degree category performance diagnosis, linking volume, revenue, consumption, market share, distribution, pricing, margin, P&L, inventory and other KPIs to find root causes and growth opportunities.
• Manage the Category P&L, tracking deviations and opportunities in volume, price, mix, COGS, trade investment, margins and value engineering.
• Monitor market, consumer and competitive dynamics and identify white spaces and growth platforms across segments, price tiers, channels, occasions and pack formats.
• Lead portfolio and assortment recommendations, including Must Stock Lists, SKU rationalization, product mix and distribution priorities.
• Define category pipelines and innovation opportunities with Marketing and Innovation, and lead the agenda for new launches and product renovations.
• Partner with Trade Marketing and Commercial teams on trade plans, channel priorities, distribution targets, promotions and customer actions.
• Act as an entrepreneurial category owner, mobilizing cross-functional teams to solve business problems.

Required profile

• Bachelor's degree in Business Administration, Marketing, Economics or a related field; MBA or Master's preferred.
• Fluent English; Arabic is an advantage.
• Minimum 3 years of experience in FMCG, preferably in Category Management, Marketing, Business Analytics, Commercial Planning or similar.
• Experience working with Commercial, Finance, Supply Chain, Marketing and Operations teams.
• Willingness to travel as required.

Required skills

• Strong analytical, reporting and presentation skills.
• Market analysis, category performance management and business planning.
• Project management and execution, stakeholder management and influencing.

What we offer

• A global, collaborative and dynamic working environment.
• Growth opportunities vertically, horizontally and across functions.
• Competitive compensation and benefits package.