Chief Marketing Officer – Brand, Growth & Community

About the role

We are seeking a visionary Chief Marketing Officer to lead brand, growth and community initiatives for Sanne, a Dubai‑based luxury fashion tech startup. The CMO will shape the global narrative, build a high‑performing marketing organisation and drive revenue through innovative digital and experiential strategies.

Key responsibilities

• Define and execute the overall marketing strategy, budget, KPIs and hiring plan.
• Craft Sanne’s global brand positioning, tone of voice and cultural relevance.
• Lead growth initiatives, including ecommerce strategy, conversion optimisation and community building.
• Collaborate with the Founders on creative vision and with the CTO on technology‑driven customer experiences.
• Manage and expand the marketing team, deciding on internal capabilities versus agency partnerships.

Required profile

• Proven experience building and leading a marketing function at a fast‑growing consumer brand.
• Strong understanding of luxury fashion, on‑demand production and emerging technologies.
• Ability to translate creative concepts into measurable commercial results.
• Entrepreneurial mindset with a track record of scaling brands internationally.

Required skills

• Strategic brand development
• Digital marketing and ecommerce growth
• Community and social media leadership
• Data‑driven performance measurement