Cluster Director of Marketing

About the role

A hotel belonging to the Accor network, which brings together more than 45 brands, 5,500 hotels, 10,000 restaurants and lifestyle destinations, is looking for a Cluster Director of Marketing in Dubai. The role develops, leads and executes the hotel's marketing, public relations, communications and brand positioning strategies to drive revenue growth, enhance brand awareness and support the hotel's business objectives, working closely with the General Manager, Sales, Food & Beverage, Revenue Management and E-Commerce teams.

Key responsibilities

• Develop and implement annual marketing and communications strategies aligned with business objectives and brand positioning
• Lead campaigns that drive room revenue, F&B sales, events, meetings and conferences
• Conduct market research, competitor analysis and consumer trend assessments
• Work with Sales, Revenue Management, E-Commerce and F&B teams on targeted promotional strategies
• Run PR strategies, media relations, press releases, influencer collaborations and promotional events
• Manage the annual marketing budget and monitor expenditure and ROI
• Ensure brand standards, visual identity and communication protocols are applied consistently
• Lead internal and external communications, oversee crisis communications and reputation management
• Align digital campaigns, website content and social media with commercial objectives
• Set marketing KPIs, evaluate campaign effectiveness and report regularly to the General Manager
• Lead UAE cluster marketing activities, including joint campaigns and cross-property promotions
• Build partnerships with tourism boards, destination marketing organisations, corporate clients and media partners
• Coordinate participation in exhibitions such as Arabian Travel Market (ATM)
• Promote CSR, sustainability and community engagement with the Responsible Business Coordinator

Required profile

• Senior marketing leadership experience with a proven track record of delivering business results
• Ability to influence stakeholders and lead, develop and motivate marketing teams
• Experience in the Middle Eastern market or familiarity with regional business practices
• Knowledge of multi-channel marketing and omnichannel engagement
• Demonstrated expertise in crisis communication and reputation management
• Background in change management and organisational transformation

Required skills

• Digital marketing strategy, performance marketing and marketing analytics
• Managing P&L and marketing budgets
• Marketing technology platforms, analytics tools and CRM systems
• Content strategy and storytelling