Commercial Manager – Drive Growth Across Middle East (FMCG)

About the role

An established international food business is seeking a commercially driven Commercial Manager to accelerate growth across the Middle East. The role combines distributor management, new channel development and market expansion, with a strong focus on identifying new opportunities, building partnerships and shaping the future direction of the region.

Key responsibilities

• Lead commercial growth for a global short‑shelf‑life brand, delivering revenue, profitability and market‑share targets.
• Develop and execute business‑development initiatives to unlock new channels, customers and routes‑to‑market.
• Identify, appoint and manage distributor partners, ensuring alignment with commercial objectives.
• Build and strengthen relationships with key retailers, food‑service operators, distributors and strategic accounts.
• Lead negotiations with customers and partners to secure sustainable, profitable growth opportunities.
• Evaluate market trends, competitive activity and emerging opportunities to support expansion.
• Drive value‑growth initiatives, balancing volume growth with margin optimisation.
• Develop market‑entry and expansion strategies for new territories and customer segments.

Required profile

• Proven commercial/business development experience within a short‑shelf‑life food category (dairy, meat, poultry, seafood, fresh produce or chilled products).
• Strong track record of opening new key accounts and developing profitable partnerships across retail and/or food‑service channels.
• Experience identifying, appointing and managing distributors across multiple international markets.
• Commercially savvy with an entrepreneurial mindset and ability to challenge existing approaches.
• Excellent stakeholder‑management skills and ability to build credibility with internal and external partners.
• Comfortable operating autonomously in a regional role with regular travel.

Required skills

• Knowledge of short‑shelf‑life FMCG market dynamics.
• Experience in distributor management and channel development.

What we offer

• Salary AED 30,000 – AED 40,000 per month plus bonus.
• Medical insurance.
• Flight allowance.