Commercial Strategy Manager

About the role

The Commercial Strategy Manager will drive growth of Fluke’s field‑sales portfolio across the MEAT (Middle East, Africa & Turkey) region. You will define, align and execute commercial strategies that increase revenue, expand market penetration and strengthen customer relationships. The role works closely with regional sales leadership, product management, marketing and channel partners to translate strategic plans into measurable business results.

Key responsibilities

• Develop and implement long‑term commercial strategies that meet or exceed sales and order targets.
• Analyse market intelligence, customer insights and internal data to identify growth opportunities and manage risk.
• Define, track and analyse KPIs to assess sales effectiveness and drive continuous improvement.
• Partner with field sales teams to shape deal strategies, optimise structures and support negotiations.
• Lead new product introduction planning and execution within assigned product families.
• Accelerate growth of existing product lines through innovative initiatives and targeted sales programs.
• Drive vertical and account‑penetration strategies to achieve revenue and margin objectives.
• Track and report performance against forecasts, budgets and targets using CRM tools.

Required profile

• Proven ability to build strong, trusted relationships with decision‑makers at all organisational levels.
• Experience collaborating cross‑functionally with sales, product, marketing and channel partners.
• Strong analytical mindset with a data‑driven approach to market analysis and strategy development.
• Excellent communication skills to align internal teams and convey account strategies.

Required skills

• CRM tools