Country General Manager

About the role

Aromaria, a premium scent diffusion house, is establishing its first permanent presence in the Middle East. The Country General Manager will be the senior representative in Dubai, responsible for building the commercial, operational and brand infrastructure needed to scale across the GCC and wider region.

Key responsibilities

• Own the Middle East revenue target across hospitality, residential, retail and cruise verticals, developing and converting a qualified pipeline of luxury hotels, developers and lifestyle operators.
• Lead end‑to‑end consultative sales engagements, from prospecting to contract negotiation and signing.
• Grow and protect strategic accounts, ensuring renewals, expansions and reference value.
• Build a regional sales function over time, hiring and developing growth executives, account managers and partner channels.
• Translate Aromaria’s global brand into a regionally resonant proposition, overseeing all market‑facing communications, collateral and activations.
• Plan and execute regional events, trade shows, private previews and partner‑led activations across the GCC.
• Lead local PR, partnerships and influencer strategy in coordination with the global marketing team.
• Oversee localisation of product, gifting and amenity propositions for regional cultural moments.
• Establish Aromaria’s operational footprint, including warehousing, logistics, servicing and installation capacity.
• Own client‑servicing standards, ensuring installations, scent refills, diffuser servicing and after‑care are delivered to luxury standards.

Required profile

• Proven track record building or substantially scaling a luxury B2B business in the Middle East.
• Experience owning full profit‑and‑loss responsibility for a regional operation.
• Strong commercial acumen across hospitality, residential and lifestyle sectors.
• Ability to work autonomously and think/act as the owner of the country.
• Leadership experience in hiring and developing sales and operational teams.

Required skills