CRM and Lifecycle Manager

About the role

Fasset is building a stablecoin-powered Islamic bank for savers, spenders, investors and global money movers, licensed in the UAE, Bahrain and Labuan. It is looking for an experienced CRM and lifecycle marketer to own lifecycle end to end, turning new signups into verified, funded and active users and keeping them coming back. This is a senior individual contributor role that sets the lifecycle strategy and builds the journeys, working with Product, Engineering, Data, Design, Legal and Compliance, Marketing and Support.

Key responsibilities

• Own lifecycle across every channel: push, in-app, email, WhatsApp and SMS, from first app open to a funded, active and retained user.
• Build core journeys: onboarding, KYC completion, first deposit, card activation and first spend, first investment, referral, reactivation, winback, and always-on and security alerts.
• Build custom journeys for each landing page and campaign, for balance-based growth, new product launches and the path from an ad click.
• Run experiments as the default: holdouts or control groups on every journey, A/B and multivariate tests on copy, timing, channels, offers and logic, with clear readouts.
• Report incremental lift against holdouts, keep a test backlog and a weekly testing cadence.
• Work with Product and Engineering on event taxonomy and instrumentation, use a mobile measurement partner for attribution and deep links, and collaborate with Data on segments and dashboards.
• Write clear briefs, align priorities across teams, run QA through launch and keep messaging compliant with financial and crypto rules and platform policies.

Required profile

• Experience owning CRM and lifecycle at a consumer fintech, crypto, payments or fast-growing consumer app, leading a program rather than supporting one.
• Strong experimentation track record: designing holdouts, running A/B and multivariate tests, calculating sample sizes and measuring incremental lift.
• Record of working across functions and shipping work that depended on engineering, data, design and legal.
• Clear, simple writing for push, email and in-app messages, and proof of impact with journeys and tests delivered.

Required skills

• Customer engagement platform such as Braze, CleverTap, Iterable or MoEngage, with branching, triggers and frequency caps.
• Mobile measurement partner such as Adjust, AppsFlyer or Branch, including install attribution and deep links.
• Solid knowledge of event taxonomies and SQL or close collaboration with analysts.
• Nice to have: regulated financial marketing experience, WhatsApp Business API, multi-market lifecycle, CRM migrations, Arabic, Urdu or Bahasa.

To apply, send your CV and a short note about one lifecycle journey or experiment you owned, including how you measured it and the results.