CRM & Lifecycle Marketing Specialist

About the role

MEFITPRO, a fitness equipment and professional education provider in the Middle East, and its consumer brand QOOAH, are looking for a commercially driven CRM & Lifecycle Marketing Specialist in Dubai. You will own the execution and continuous improvement of CRM and lifecycle marketing across both businesses, turning customer data into engagement and measurable commercial results, from nurturing new leads to reactivating inactive customers. The role is hands-on and requires strong technical CRM capabilities, analytical thinking, customer segmentation and marketing automation experience.

Key responsibilities

• Develop and run lifecycle marketing programmes across email, WhatsApp, SMS and other channels, with automated journeys and customer segmentation
• B2B lead nurturing for MEFITPRO: automated sequences for gym owners, fitness operators, trainers and industry professionals, reactivation campaigns and cross-sell opportunities
• E-commerce retention for QOOAH: welcome flows, abandoned checkout recovery, post-purchase engagement, replenishment reminders, VIP engagement and win-back campaigns
• Configure and maintain CRM and marketing automation platforms, workflows, triggers, segments and campaign automations
• Plan and run targeted email, WhatsApp and SMS campaigns, coordinate creative assets and run A/B tests
• Track metrics such as repeat purchase rate, retention, lead-to-customer conversion, reactivation rate, customer lifetime value and lifecycle revenue, and report weekly and monthly

Required profile

• 3-4 years of hands-on experience in CRM, lifecycle marketing, email marketing or marketing automation
• Demonstrable experience building automated customer journeys that improve conversion, retention or repeat revenue
• Ability to independently build, launch, troubleshoot and optimise marketing automations
• Excellent English copywriting and communication skills; Arabic is an advantage
• Based in Dubai

Required skills

• CRM and email automation platforms such as Drip, Klaviyo, ActiveCampaign, Salesforce Marketing Cloud or equivalent
• Customer segmentation, behavioural triggers, workflow automation and campaign reporting
• Desirable: e-commerce platforms such as Shopify or WooCommerce, WhatsApp Business Platform, RFM segmentation, lead scoring and knowledge of UAE and GCC customer behaviour

To apply, submit your CV together with two examples of CRM or lifecycle marketing programmes you have built or managed, describing the business model, platform used, journeys implemented and measurable results achieved.