Digital Marketing Specialist - Immediate Hiring

About the role

Traders Hub is hiring a Digital Marketing Specialist at its head office to drive qualified client acquisition and brand visibility through performance marketing, SEO/SEM, paid campaigns and website analytics. Success is measured by the quality of leads that become verified, funded and active trading clients, and all activities must comply with the regulations governing the promotion of leveraged financial products.

Key responsibilities

• Plan, launch, manage and optimise paid campaigns on Google Ads, Meta, LinkedIn, X, YouTube, display and programmatic channels, targeting the UAE and other permitted markets.
• Own campaign budgets, bidding, audience segmentation, remarketing and A/B testing to improve CPL, CPA and cost per funded account.
• Build the full-funnel view from lead to KYC-approved account and active trader, working with Sales on lead quality.
• Develop campaign briefs and ad copy in English and Arabic with Content and Design.
• Run SEO strategy (keywords, on-page and technical optimisation, link building, local search) and SEM, including negative keywords, ad extensions and quality score.
• Produce search-optimised educational content and maintain bilingual SEO standards (hreflang, schema, mobile performance).
• Own the corporate website and landing pages, including CRO, form journeys, page speed and UX.
• Set up and maintain tracking (GA4, Google Tag Manager, pixels, conversion APIs, UTM governance, CRM integration) and build dashboards with weekly and monthly reports.
• Support email and CRM automation campaigns such as onboarding and re-engagement.
• Ensure all ads and landing pages carry risk warnings, are approved by Compliance, and follow platform advertising policies for financial products.

Required profile

• Bachelor's degree in Marketing, Business, Digital Media, Communications or a related field.
• 3 to 5 years of hands-on digital or performance marketing experience; financial services, fintech or forex/CFD brokerage experience is a strong advantage.
• Fluent English; Arabic is a strong advantage.
• Proven track record of managing paid budgets and improving lead quality and cost efficiency.
• Understanding of forex and CFD products and the trader's journey to a funded account.

Required skills

• Google Ads, Meta Ads Manager, LinkedIn Campaign Manager and other ad platforms.
• GA4, Google Tag Manager, Looker Studio or similar reporting tools.
• SEO tools such as Semrush, Ahrefs or Search Console.
• Familiarity with CRM platforms and marketing automation.
• Working knowledge of HTML/CSS, A/B testing tools and CMS platforms such as WordPress.
• Advanced Excel or Google Sheets.