Digital Marketing Specialist

About the role

The Digital Marketing Specialist will drive sales performance by managing Al Rostamani Group’s digital presence across all online platforms. You will be responsible for maintaining the company’s online reputation through high‑quality digital content and strategic campaigns.

Key responsibilities

• Establish an annual digital plan in line with the Manager’s direction, covering all brand priorities and budget allocations.
• Plan, execute and optimise digital marketing activities including SEO/SEM, email, social media and display advertising campaigns.
• Develop and maintain permanent online content such as the corporate website and LinkedIn page.
• Regularly update the website to improve performance in Google search listings, Google My Business and track results via Google Analytics.
• Grow customer acquisition and retention on digital and social media channels, ensuring leads flow into the CRM system.
• Liaise with vendors for joint online activities and ensure compliance with corporate identity guidelines.
• Monitor, measure and report on digital effectiveness, adjust tactics as needed, and analyse ROI and KPIs after each campaign.
• Continuously monitor competitor activity and identify new digital opportunities.

Required profile

• Proven experience in planning and executing digital marketing strategies.
• Strong analytical mindset with the ability to monitor performance and report insights.
• Capability to manage multiple digital channels and coordinate with external vendors.

Required skills

• SEO and SEM
• Email marketing
• Social media marketing
• Display advertising
• Google Analytics
• Google My Business
• CRM system management
• Website and content management

What we offer

• Opportunity to work within a diversified, multicultural group.
• Professional growth in a dynamic automotive aftermarket environment.